AI Tools for UK Recruitment Agencies Zoho Recruit vs Bullhorn vs HubSpot and the ICO Rules You Cannot Ignore
The Data (Use and Access) Act 2025 came into force on 5 February 2026, changing the rules on automated decision-making in recruitment. UK agencies can now use AI screening tools under legitimate interests — but only with proper safeguards: transparency, meaningful human review and the right for candidates to contest decisions. This piece compares Zoho Recruit, Bullhorn and HubSpot across the AI features that matter to a 5-recruiter UK agency, maps each feature against the ICO's six compliance requirements, and gives a straight answer on which tool fits which type of agency without tripping over Article 22.