How to Automate Customer Support With AI for a UK E-Commerce Business Using Freshdesk or Zendesk
Two thirds of UK online shoppers expect a response within two hours, and 65 per cent of e-commerce support queries can be resolved without a human agent. This article compares Freshdesk Freddy AI, Zendesk AI agents, and Intercom Fin on pricing, resolution models, and UK compliance. It walks through the Consumer Rights Act 2015 requirements for AI-assisted support, explains the difference between per-resolution and per-agent pricing, and provides a ten-point checklist for getting your first AI support agent live without breaching UK consumer law.