How to Build a Customer Data Platform for a UK Mid-Market Retailer Without Breaking PECR or UK GDPR
Walks UK mid-market retailers through building a customer data platform that complies with PECR and UK GDPR. Covers platform selection between Segment, HubSpot, and Bloomreach, consent management, data residency, ICO enforcement priorities, and the specific traps in direct marketing law that CDP projects routinely fall into.