Reapit, Street.co.uk or Rex Software for a small UK estate agency CRM switch

None of Reapit, Street.co.uk or Rex Software publish per-branch pricing. Checking each vendor's own pricing page directly on 29 September 2026 shows all three route buyers straight to a demo call rather than a rate card. A one or two branch agency cannot do a clean cost comparison without asking; the differences that are visible upfront are tier structure, feature depth and contract terms. A smaller published-price alternative, at £35 per user a month, is worth knowing before that call.

Key pointers

• Get a written quote from all three, and ask each for the same worked example: your branch count, staff count and live property volume.
• Treat any online figure for Reapit or Street.co.uk pricing as unconfirmed. Neither vendor publishes one; some directories quote numbers their own sites do not show.
• Ask what happens to your Client Money Protection cover and AML audit trail during the switch, not just after it.
• Use a published-price alternative as your floor when judging whether a quote is reasonable, not as a like-for-like substitute.
• Rex Software names its tiers publicly (Starter, Professional, Enterprise) even though it does not price them; ask which tier you actually need before the demo, not during it.
• Build data migration, staff training and a parallel-running period into your budget. None of it is free, even when the quote implies otherwise.
• Confirm contract length and exit terms in writing before you sign; none of the three publish these either.

Why the price question is harder than it looks

An ageing CRM is usually replaced for one of three reasons: it no longer talks properly to the major property portals, it cannot support the AI-assisted listing and communication tools staff now expect, or the vendor has stopped investing in it. All three of Reapit, Street.co.uk and Rex Software claim to fix that, and all three genuinely cover sales, lettings and reporting for a small agency. The problem is that none of them will tell you what it costs without a phone call.

That is a deliberate sales model, not a mistake. Per-branch and per-user software in this sector is priced to the buyer's size, staff count, module selection and negotiating position, so a published list price would undercut the vendor's own sales team. It also means a one or two branch independent has no reliable way to compare the three on cost alone. What you can compare, and should, is what each platform is actually built to do, who it is built for, and what a demo call needs to establish before you sign anything.

Reapit positions itself as the platform for agencies planning to grow past two branches. Its own site claims 15,000-plus estate agency branches worldwide, 78,000-plus sales and lettings agents, and more than a million properties under management, alongside a marketplace of third-party integrations called AppMarket. It announced a further £20 million-plus commitment to product investment on 2 September 2026, a reasonable signal the platform is not being run down for a sale.

Street.co.uk is the newer, AI-forward option. Operated by Street Systems Ltd, incorporated in 2019 and based in Manchester, it reports 275,000-plus properties managed through the platform and £93.7 billion in property value sold. Its single-branch page leans on AI-assisted listing creation, photo editing, an in-app AI call handler and automatic mileage tracking, alongside client accounting and an Agent App for iOS and Android. In April 2026 it added Cortex, a separate AI agent add-on priced at £149 a month for basic functionality, on top of the core CRM subscription.

Rex Software is the only one of the three that publishes its tier names, even without prices. Starter covers the mobile app, core CRM, calendar, portal leads and listing workflows. Professional adds e-signing, custom reporting and Rex AI. Enterprise is aimed explicitly at multi-branch groups and is sold through a dedicated sales conversation rather than the standard plans page. Rex also owns Cirrus8, a separate commercial property management system, useful if the agency has, or plans to take on, commercial instructions.

What it will actually cost to find out

Confirmed directly against each vendor's site on 29 September 2026: Reapit has no pricing page, Street.co.uk's pricing link redirects to a demo booking, and Rex Software's plans page is titled "Plans and Request Pricing," with Starter and Professional marked "Request pricing" and Enterprise marked "Talk to group sales." None of the three named platforms in this guide publishes a list price.

Several third-party comparison sites quote a figure of around £149 a month for Street.co.uk, presented as a flat, unlimited-user rate. That number could not be confirmed on Street's own site. The only confirmed £149 figure on Street.co.uk relates to Cortex, the AI agent add-on launched in April 2026, not the core CRM. Treat any published "Street.co.uk price" you find elsewhere as unverified until Street itself quotes it to you in writing.

For Reapit, one independent comparison site reports a tiered, per-user model: an entry tier for up to five users, a mid tier for five to twenty, and an enterprise tier above that, with client accounting and reporting sold as add-ons on the lower tiers and onboarding taking four to six weeks on the lower tiers, ten to twelve weeks on the top tier. Reapit does not publish this structure itself, so treat it as a starting point for questions on the demo call, not a confirmed price list.

One smaller UK estate agency CRM, Apex27, does publish a straightforward rate: £35 per user a month excluding VAT, on a 30-day rolling contract with no setup fee. For a two-branch independent with six staff, that works out at £210 a month, or £252 including 20% VAT, with property management, portal uploads, client accounting and unlimited storage included as standard. It is not a direct substitute for the broader AI tooling or integration marketplace the three named platforms offer, but it is a fair number to put back to any of them if a quote feels high without explanation.

Whatever you're quoted, ask the vendor to itemise it against the same list every time: core licence per user or per branch, VAT treatment, setup and data migration, training, any client accounting or AML-check add-ons, contract length and the notice period to leave.

Client money and AML checks the new CRM has to support

Estate agency businesses have been directly supervised by HMRC for anti-money laundering purposes since 2014, under the Money Laundering Regulations. That supervision does not disappear because you change software: whatever CRM you move to needs to support the same identity checks, risk assessments and audit trail your current system produces, without a gap while you migrate.

If the agency handles lettings and holds client money, rent, deposits before they reach a separate tenancy deposit scheme, or service charges, England has required agents to belong to an approved Client Money Protection scheme since 1 April 2019, hold that money in a segregated client account with a UK bank or building society, and display a current CMP certificate in branch and on the website. Local authorities can fine an agent up to £30,000 for not belonging to an approved scheme, and up to £5,000 for failing to display or provide the certificate on request. Scotland has required CMP since January 2018 under a separate regime, and Wales regulates it through Rent Smart Wales licensing rather than the English 2019 rules. A CRM switch is exactly the kind of change that should trigger a fresh check that your CMP certificate, client account details and AML records are all still correct and visible, not quietly out of date.

This is not legal advice; consult your legal counsel on your specific AML and CMP obligations before completing a switch.

Switching CRM without losing a live pipeline

• Export a full, dated copy of your current database, contacts, properties, notes and documents, before you sign anything with a new supplier.
• Confirm in writing who owns the exported data and in what format, so you are not locked in a second time.
• Ask each vendor for a named migration contact and a realistic go-live date; treat any answer shorter than a few weeks for a live agency with caution.
• Check that your property portal feeds are re-pointed to the new system before the old one is switched off, so live listings never go dark.
• Re-confirm your Client Money Protection certificate and AML checks are configured correctly in the new system before you stop using the old one.
• Run both systems in parallel for at least one full sales and lettings cycle if you can afford the overlap, rather than a hard cutover.
• Train every member of staff who touches the CRM, not just the owner or office manager; a switch that only one person understands creates its own risk.
• Set a rollback point: agree with your current supplier how long your old data stays accessible if the new system does not work out.

Reapit, Street.co.uk and Rex Software side by side

No single platform here suits every one or two branch agency. An agency planning to expand quickly and wanting the deepest integration marketplace has good reason to start the Reapit conversation. One that wants AI content tools built into a modern interface, and is prepared to pay separately for the Cortex add-on, should talk to Street.co.uk. An agency that wants to see tier names and included features before committing to a sales call, or expects to take on commercial instructions, has reason to look at Rex Software. An agency whose main concern is knowing the exact monthly figure in advance should get a quote from the published-price alternative alongside the other three, purely as a cost anchor.

Editorial analysis

Replacing an ageing CRM is rarely about the software alone. The real cost of a bad switch is disrupted client accounts, a Client Money Protection certificate that lapses because nobody updated it, or a portal feed that goes dark for a week. None of Reapit, Street.co.uk or Rex Software publishing a price is not itself a red flag: enterprise-style CRM in this sector is routinely sold this way across the market. The risk is treating an unpublished figure as a reason to skip the comparison work. Getting three written quotes against the same list of requirements, and one published-price quote as a cost anchor, is the only way a small independent gets a genuinely comparable answer.

Sources

• Reapit - product overview, scale claims and confirmation that no pricing page exists
• Street.co.uk - product overview, company details and confirmation that the pricing URL redirects to a demo booking
• Street.co.uk, single-branch solutions - single-branch feature set and AML check pricing
• Rex Software UK - product range and scale claims
• Rex Software UK, plans and pricing - tier names, included features, confirmation pricing is by request
• Published-price alternative, CRM price plans - published per-user price and included features
• HMRC, introduction to estate agency businesses - anti-money laundering supervision since 2014
• HMRC, register your money laundering supervision - registration and annual declaration requirements
• Propertymark, Operation Jupiter - Client Money Protection legal requirement in England since 1 April 2019 and penalties
• Propertymark, what is Client Money Protection - Scotland and Wales CMP position
• Companies House, Street Systems Ltd - company number and incorporation date
• ESRE Media, estate agent platforms compared - reported Reapit tier structure and onboarding timelines
• The New Claw Times, Street.co.uk launches Cortex - Cortex AI add-on price and launch date