Business
Why IT Resellers Must Revisit the Full-Funnel Marketing Approach
If you’re a reseller thinking of jacking in your long-term marketing strategy for a bit of short-term success – stop what you’re doing.
Opinions by Will Farnell
Expert insights and bold perspectives on cloud technology, digital transformation, and industry trends.
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Showing 229–240 of 4,239 opinions
Articles
ChatGPT one year on: six paradigms that AI and LLMs have introduced for brands
The window for first-mover advantage is tiny. Soon, legions of different companies will become fluent in the new lexicon of LLMs and AI, using emerging platforms to create efficiencies, transform team performance, boost revenue and grow market share.
Sustainability
Remote connectivity: the linchpin in a sustainable future
The potential for remote connectivity to shape the future of work cannot be understated. By embracing solutions that offer this, businesses can foster a positive culture built on flexibility and productivity
Want to improve your cybersecurity posture?
The UK’s Cyber Security Breaches Survey released earlier this year estimated that approximately 2.9 million cases of cyber crime affected UK businesses over a 12-month period between 2022-2023. With...
Articles
The three stages of AI in innovation
We’ve all heard a lot about AI recently, fuelled by the arrival in our daily lives of OpenAI’s ChatGPT. Generative AI (GenAI) was unheard of 12 months ago (aside from people that worked in the AI sect...
Technology
CIF Presents TWF – Frank Jennings
In this episode of our weekly news and interview show, Tech Wave Forum, host and CIF CEO David Terrar will explain that, in a time of chip shortages, major technology companies are looking to develop...
CIF Presents TWF - Cécile Rénier
In this tenth episode of our weekly news and interview show, Tech Wave Forum, host and CIF CEO David Terrar will discuss artificial general intelligence (AGI), that's artificial intelligence that surp...
CIF Presents TWF - Miguel Clarke
In this ninth episode of our weekly news and interview show, Tech Wave Forum, host and CIF CEO David Terrar, will discuss his take on Meta's latest announcements of their Quest 3 headset, Ray-Ban Smar...
Discover The Final Way to Cut Cloud Costs
This kind of technology is available now and easy to install. It allows you to finally achieve the time and cost savings promised by the cloud all those years ago.
CIF Presents TWF – Michael Anderson
In this episode of our weekly news and interview show, Tech Wave Forum, host and CIF CEO David Terrar will use the news section to explain Cloud Industry Forum’s position on the recently announced Com...
Technology
Application observability is the foundation for sustainable innovation
It’s become almost clichéd within IT to talk about the ever-increasing speed of innovation. For several years, the overriding focus for organisations has been on delivering digital transformation as f...
Business
“Computer – Enhance!” Using AI to maximise developer capabilities.
Developer teams are facing ever-increasing pressure to innovate and perform as businesses evolve into software-driven organisations. In what can be a cutthroat race to beat competitors, even the sligh...