NTT DATA has become a Gold Partner of the Nitto ATP Finals, as Official AI Consulting Partner and Official Technology Consulting Partner. The 2026 tournament runs from 15 to 22 November at the Inalpi Arena in Turin, Italy.
The company will host a Tech Corner where visitors can see computer vision, physical AI and advanced AI infrastructure applied to monitoring, safety, construction and humanoid robotics.
Beside it sits the Mental Economy Gym, powered by Formula Medicine, an Italian sports medicine and human performance firm. Guests take digital challenges that measure indicators such as concentration, reaction and mental workload. At the Fan Village court, an on-court experience presented by FITP combines cognitive and physical monitoring with AI-powered computer vision to show aspects of player performance that are otherwise hard to see.
“Technology has the power to unlock even greater possibilities by helping people see what was previously invisible and discover new ways to improve,” said Kazuhiko Nakayama, President and CEO of NTT DATA Group.
The tournament deal is the latest in a series of sporting partnerships under the company's “Intelligence to Impact” positioning.
To stay across the latest in cloud, AI and enterprise tech analysis from Compare the Cloud, subscribe to our weekly newsletter at https://www.comparethecloud.net/newsletter
