Keepit has completed a renewal and upsizing of its credit facilities to $90 million USD, maintaining participation from HSBC Innovation Banking and EIFO, the Export and Investment Fund of Denmark. The refinancing extends terms to align with what the company describes as an accelerated growth roadmap, with proceeds directed toward product development — specifically a portfolio of AI services — and expanded go-to-market operations.
The company now serves more than 25,000 organisations. Its pitch to enterprise customers is built on vendor-neutral, immutable SaaS data protection: backup that runs independently of the cloud providers it protects data from, with no third-party sub-processors and point-in-time recovery that meets compliance requirements in regulated sectors. That foundation is now the basis for a broader play.
"We are evolving beyond protection, enabling customers to discover, govern, and activate their data with confidence," said Frederik Schouboe, Co-founder and CVO, framing the roadmap as a shift from storing protected data to making it useful — searchable, governable, and extractable for AI applications. Keepit's CEO, Morten Felsvang, put it more directly: "This refinancing gives us the runway to pursue the next big milestones: deepening our enterprise penetration, scaling our global channel, and bringing to market a generation of AI-powered services that turn backup data into a live business asset."
Sebastian Penn, Head of Nordics at HSBC Innovation Banking, described the deal as a continuation of an existing relationship, noting the company has "grown with them as they reach new milestones." Signe Thustrup Kreiner, CCO SME at EIFO, said Keepit's performance over the past year "exceeded expectations" and cited the AI services roadmap as representing "a significant opportunity."
The case for treating backup infrastructure as an AI data layer rests on a specific logic: immutable, time-stamped, vendor-independent data is exactly what AI governance frameworks are starting to require. Whether Keepit's AI services portfolio proves commercially significant in 2026 or remains a roadmap item is the test this financing sets up.
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