The standard argument for backup has always been recovery: can you get the data back after a failure? Keepit is now making a different argument — that immutable, vendor-independent backup is the only reliable source of truth for AI systems operating in enterprise environments — and the company’s $100 million ARR milestone suggests the market is listening.
Danish SaaS data protection company Keepit announced on 10 September 2026 that it has passed $100 million in annual recurring revenue, a milestone it describes as validation of both its independence strategy and its AI Truth Cloud positioning.
The company has grown more than 13 times since growth equity investor One Peak made its initial investment in September 2020, representing a compound annual growth rate above 55%. Keepit operates across seven regional data centre clusters and serves organisations including Porsche Holding Salzburg, Carlsberg, HDI, Saxo Bank, Oxford University Innovation, KU Leuven, and Luminus.
The AI Truth Cloud framing starts from a specific technical observation: AI agents are probabilistic and write back to enterprise data stores. When one agent acts on a dataset and changes it, subsequent agents inherit whatever the first one changed. The integrity of the underlying data therefore matters in a way it did not when AI systems were purely read-only inference engines.
Because Keepit maintains immutable, independently stored copies of SaaS data — entirely separated from the Microsoft, Google, or Amazon infrastructure that hosts the originals — organisations have a version history they can audit, trust, and roll back to. That is both the traditional backup value proposition and a foundation for AI workloads that need a verified starting point.
“Backup used to answer one question: Can we get the data back?” said Frederik Schouboe, Keepit co-founder and chief visionary officer. “AI is making companies ask something bigger: Can we trust the data our business is running on? This means data protection is no longer a cost of doing business, but rather the foundation of doing business you can trust.”
Morten Felsvang, Keepit co-founder and CEO, noted the structural independence as the constant thread through the company’s growth: “We’ve built this company to grow without sacrificing the things that matter: independence, sovereignty, immutable storage, and the trust of our customers. As our AI strategy fully comes to life, that momentum will continue.”
Keepit has 700 employees and headquarters in Copenhagen, with offices across Europe and the Americas. The company covers Microsoft 365, Google Workspace, Salesforce, and other major SaaS platforms.
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