UK's leading provider of essential technology releases AI & Automation solutions including conversational AI that enhances team productivity, guest satisfaction and revenue for hospitality operations.
Shoreham-by-Sea, UK — 16 March 2026: Focus Group, one of the UK's leading independent providers of essential business technology and connectivity solutions, today launches Focus CX, a conversational AI platform to support hotel teams achieve more in their day-to-day.
Focus Group's AI & Automation solutions are designed for hospitality to make the most of AI capabilities throughout the business, enabling teams with an intuitive platform that enhances operational efficiency, improves guest satisfaction, and optimises revenue. Teams gain instant access to insightful and meaningful information from guest preferences and their booking history to upsell opportunities, empowering teams with immediate intelligence for every guest interaction.
By embedding conversational intelligence into everyday operations, the AI & Automation solutions by Focus Group bolster hotels' ability to deliver exceptional experiences whilst increasing commercial value. Hotels can leverage actionable insights that enhance service quality and team performance. With the ability to integrate with existing PMS, CRM and telephony systems, the platform bridges the gap between operational data and frontline service delivery.
Within its secure cloud infrastructure, which can be utilised at portfolio or multi-property level, the modular solutions provide real-time conversation prompts, upsell opportunity identification, comprehensive team performance analytics, and guest satisfaction monitoring for targeted service improvements.
Hotel operators are facing a profitability crisis, rising wages, recruitment challenges, and operational pressures. Our new AI & Automation solutions addresses these challenges by making existing teams more effective. Our AI tools are simple to deploy, easy to manage and built specifically for hospitality.
The launch is a clear demonstration of Focus Group's ongoing investment in hospitality technology, adding to a portfolio that already includes voice, cloud infrastructure, cybersecurity, connectivity and IT management.
This launch marks a significant milestone in Focus Group's journey in hospitality. We've spent years building deep expertise in the sector, and Focus CX AI & Automation solutions is the natural evolution of that, bringing together our technology capability and our understanding of how hotels actually operate.
