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Paul Black, Author at Compare the Cloud

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Five tips for adopting Business Intelligence (BI)

Recent research conducted by sales-i revealed that 9 out of 10 B2B companies see Business Intelligence – along with other data-driven technologies – as integral to their future success, and it’s not h...

Big Data, not Big Brother: using information to drive a better customer experience

Big Data is a powerful currency. Its business value lies in the wealth of customer insights it provides which, when put to good use, can provide you with that all-important competitive edge. Companies...