Skip to content
Compare the Cloud
    • Browse Directory
    • Pricing
    • Submit a Listing
  • Pro
    • Articles
    • Newsroom
    • Opinions
    • Stories
    • Learn
  • Contact
  • Directory
    • Pricing
    • Submit a Listing
  • Pro
  • Resources
    • Articles
    • Newsroom
    • Opinions
    • Stories
    • Learn
  • Contact
← Opinions
David Morton

Contributor

David Morton

1 piece published · 2023

David Morton, chief revenue and customer officer at HGS UK

Published piece 1

  • 21 December 2023

    AI Limits in Customer Service: The Need for Human Agents

    Relying on generative AI tools alone to take sole responsibility for customer support will provide an experience for individuals that lacks empathy, understanding and human interaction.

More from Compare the Cloud

  • Long-read articles
  • Newsroom
  • Directory
  • Compare the Cloud Pro
Compare the Cloud

UK enterprise technology media — opinion, analysis, and directory.

Sections

  • Opinions
  • Articles
  • Newsroom
  • Stories
  • Directory

Company

  • About
  • Contributors
  • Work with us
  • Contact

Elsewhere

  • Disruptive Live
  • Pro
  • Newsletter
  • RSS

Published in London. Made with care. Set in Cabinet Grotesk and Satoshi.

© 2026 Compare the Cloud. All rights reserved.

Terms · Privacy · Cookies ·