… is simply described as a method of communication using the Internet to provide real time video and audio based communication.
These services provide a compelling way to interface with clients, partners and remote offices without the cost of travelling or loss of productivity.
From humble beginnings video conferencing services have evolved to include online meeting and presentation rooms with high definition (HD) video transmission. These options allow for multiple participants and online meetings from any web browser, the implementation of webcams into virtually every device platform has made video conferencing a reality for all types of organisations.
There are many advantages for any organisation that wishes to implement video conferencing within their business:
Enhanced Customer Service
Using a video conferencing solution lets you manage customer interaction from one central location. This in turn personalises customer interactions with your business beyond traditional email and telephone approaches.
Many of today’s communications programs such as email clients and CRM systems allow for simple one-click integration between programs to quickly establish a video call.
Modes of deployment
There are multiple choices in terms of how to deploy a video conferencing service. This can be a simple as subscribing to one of the many popular online services through to creating a conference bridge and meeting room within your network or Datacentre.
Services range in size and scope depending on needs, with cloud based providers your organisation is able to leverage the efficiencies of the cloud computing model in terms of short term contracts and pay as you go services.
Reduce Travel Related Costs
Interactive technology such as web and video conferencing allows for online meetings and presentations to potential customers or partners in real time without the need to attend site. If your team is geographically dispersed interactive team meetings and white boards are easily achievable within a unified solution.
With any technology deployment there are things to keep in mind and consider. We have outlined the potential pitfalls to consider when deploying a video conferencing solution:
Suitability of Existing Hardware
Do your access devices such as laptops and mobile systems support the video conferencing system you’re proposing to use? Many cloud vendors provide mobile applications for devices such as the iPhone whereas you can download applications from the App Store to provide complete management of your video conferencing service.
When accessing cloud systems and sending and receiving video and voice it is imperative to check your connectivity is capable of supporting your business goals.
Is the provider infrastructure redundant across multiple datacentres and connections? Do they have a solid business continuity plan in the event of a disaster? Ask for details of the system deployment.
At Compare the Cloud, we’re here to help you get started and to identify suitable technology partners to help with your deployment. Take a few minutes to tell us about your company in our Cloud Discovery Q&A, and we’ll present you with some informed options – and help you take full advantage of cloud computing and selecting a video conferencing provider.
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